Customized items are unique and made specifically for us. In fashion, we want unique items that will make people look and wonder. Personalizing an item such as, a purse, can make it not only more expensive, but a staple in your closet. You are now able to design your very own personalized items from high end brands. Retail in changing to fully please customer demand.
Tapestry is using the latest technological capabilities to capture consumer information and inform hyper product customization Tapestry, the American multinational luxury company that owns fashion brands Coach, Kate Spade and Stuart Weitzman, is revolutionizing consumer insight within the retail industry. Customer data analysis is a key theme within the field and Tapestry is approaching the concept with a fresh outlook by creating a collection of programs that could bring huge amounts of business to the company.