Jonah Berger’s book Contagious; Why Things Catch On is not only a very recommended book, but also easy informative read for busy professionals. It gives you 6 things to focus on to grow your business and gives real life examples of how others went viral. Marketing plays a big role within this book and this article closely summarizes the steps.
Berger points out that it is of a high value to make your information shareable. If everyone shares it on Twitter, Facebook, Linkedin, Tumblr and other social media, it becomes continuous and durable. In other words, this information becomes popular among people. More than that, it proves to be the source of influence. The latter can be achieved through making a certain secret. Social Currency also makes a person look better in social eyes, the fact that you share something should give you satisfaction.